Top 5 Luxury Watch Brands

Once you decide to become a watch collector, the only choice is to explore the top luxury brands. Products of impeccable craftsmanship that meld reliability and sophistication, luxury timepieces are designed to last a lifetime. Since collecting is a considerable expenditure, you want to be very deliberate in choosing your own favorite brands and styles. To help you, here is a list of some of the most popular brands in fine timepieces.



  • Patek Philippe


A Swiss manufacturer founded in 1839, Patek Philippe is currently headquartered in Geneva, Switzerland. They have a history of innovation and have been favored by royalty, including Queen Victoria. Producing some of the most coveted timepieces in the world, some rarer Patek Philippe watches can cost millions. Their timepieces range from $15,000 to over $1 million.


  • Chopard


Back in the 1860s, Chopard made timepieces exclusively for women. In 1963 the company changed hands and is now owned by Karl Scheufele. Today, they create high end watches for both men and women, as well as a host of accessories including jewelry, leather goods, sunglasses, and fragrances.

Chopard watches generally range between $5,000 and $60,000. Many Brits seem to love the brand and Chopard timepieces have graced the wrists of Colin Firth, Michael Fassbender, and Kate Winslet.


  • Rolex


Rolex has long been respected internationally and has almost always been a symbol of success and status. While the brand has seen a meteoric rise in popularity, that hasn’t stopped the watchmaker from ensuring every piece is still made by hand. Their watches see a lot of demand even on the secondary market with dealers like Bob’s Watches.

Founded in London in 1905, the company swiftly moved its headquarters to Geneva, Switzerland in 1919. With a plethora of designs that range in price from $5,000 to over $650,000, there is a Rolex style for everyone including David Beckham, Rihanna, Orlando Bloom, Miley Cyrus, and many more.



  • TAG Heuer


Another brand that makes more than just watches, TAG Heuer is still highly respected in the timepiece arena. A recent Special Edition collaboration with Formula 1 prodigy Max Verstappen has only increased interest in this brand’s designs. It has long been a popular watch for racecar drivers and was actually the first watch brand in space.

A true Swiss watch company from Saint-Imier, Switzerland, TAG Heuer was founded in 1860. Notable wearers of this brand include Steve McQueen, Brad Pitt, and Barack Obama. Generally more affordable than other luxury brands, you can find a TAG Heuer timepiece for as low as $1,500 and as high as $10,000.


  • Omega


Buzz Aldrin made history with Omega when it became the first watch on the moon in 1969. Founded in 1848 and based in Biel/Bienne, Switzerland, the name Omega wasn’t mentioned until 1903. Much of Omega’s sales are due to military support when Britain’s Royal Flying Corps chose Omega as their official timepiece in 1917 and the United States Army followed suit a year later. Timepieces vary wildly in price from $1,000 to $700,000.

You’ll find Omega on the wrists of Daniel Craig and Steve Carell, as well as in the collection of Elvis Presley.

When it comes time to choose your first luxury timepiece, make sure you choose from among the masters.