In the ever-changing landscape of digital marketing, it can be hard to truly examine what works and what doesn’t. Companies spend a lot of money every year making sure they are known in social media and creating the best image for the consumer. But what about your own professional profile? How should you boost your professional profile? Here are some tips for you, if you need to improve your personal brand.
Curriculum Vitae (CV):
First things first, what should you do when applying for a job or applying for some university scholarship? Usually, you send your CV to show them just how good you are. The same must be done if you have a business and must impress your clients.
If it’s the second scenario (you have a business) the golden rule is that clients require the ability of evaluate your professional skills before they have any contact with you. That’s why it’s so important to fill in your profile with all your projects, a description about yourself and your company, what are your main skills.
When it comes to job hunting, your CV must be outstanding. It is the difference between having an interview in no time or facing rejection. There is no perfect template because each CV is different as long as you show why your set of skills makes you suitable for the position and why you’re applying for the particular job or university for example.
The first part of your CV should contain your name and professional title. After that, it should come your contact details: your email address, phone number and it should include your LinkedIn account profile webpage.
Afterwards, it’s essential to have a paragraph where you describe your personal profile, also known as a personal statement and career objectives. At the end of this brief description you should’ve answered these three questions: Who are you? What can you offer to the company? What are your career end goals?
The next section of your CV should be about your experience and employment history, where you list your previous jobs, internships and work experience in a chronological order. Contrary to it, the next phase – education and qualifications – should be listed in reverse, including the name of the institutions, the qualification and possibly the grades you achieved.
At last, there is a range of additional sections that may reinforce your Curriculum Vitae like key words, hobbies, interests or idioms spoken. Be creative and unique.
Nowadays job market is like a horse race and all this competitiveness makes you need to use all the tools on your disposal to get ahead. While vying for a job, invest some of your spare time on writing a hit LinkedIn profile summary. After all, you’re a recruiter – not a professional writer. Here are some advises to help you optimize your online profiles:
Think and Post
A valuable approach to keep information’s updated is to add a couple of recommendations on a consistent basis. This is an excellent way to keep the content on your online profiles new and fresh for a more interesting viewing experience.
Secondly, you should have a clean and consistent profile in all the platforms. Websites like LinkedIn, Twitter, Google+ and Facebook are all connected via links and it helps your personal search rankings. Keep your messaging homogenous as well since you don’t want to come off as someone with multiple personalities.
Search groups related to your career, focus on the community and stay active while searching for an opportunity online. Alumni and professional groups on LinkedIn are a great place to start. After a while, you’ll notice that LinkedIn is a great forum for networking with company executives and even recruiters.
Value what you Achieved and ask for Recommendations
Naturally, it’s better to have someone else brag about you, but all legitimate awareness should be included in your profiles no matter who’s pointing them out.
The two major lessons you’ll need to learn in your career: always be humble and ask for specific recommendations because respectable references can be tough to get.
If you follow these simple steps, you might not even need to search for a job opportunity. Recruiters will pile up on your LinkedIn messaging interface and you will be able to make the best choice for your career.